transformation… after just one use.

Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, they believe that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why their products are: Pure. Proven. Professional.

PURE
Bamboo—this precious, sustainable ingredient delivers pure, powerful benefits. And what they leave out of their products is just as important as what they put in. They believe beauty products should be FREE OF Parabens, Sulfates, Phthalates & other harsh or unnecessary additives. So important to them, this FREE OF claim appears on the front of every Alterna bottle, along with their commitment to eco-friendly packaging & fair-trade practices.

PROVEN
They believe that consumers deserve high-performance products that deliver on their promises. That’s why they have spent over 15 years developing proprietary technologies subjected to intensive clinical, consumer, safety and in-salon testing. The result is state-of-the-art haircare collections that are a remarkable synthesis of nature & exclusive proprietary technologies such as Enzymetherapy®. This enzyme delivery system improves the absorption of essential ingredients for superior keratin production.

PROFESSIONAL
Their respected credibility; the promise of transformations without trade-offs, has been the source of Alterna’s luxury haircare authority, pioneering industry standards since 1997. They tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients. Salon stylists & beauty artisans worldwide can always turn to Alterna for innovation, expertise, choice…for uncompromising care to transform hair.

For more information about their products visit, Alterna.

Alterna Haircare is part of the HENKEL GROUP.